Compliance with Antitrust Laws at the Stage of Elaboration of Strategy of Product Promotion (Theoretical and Practical Aspects)

The paper addresses the issues of necessity to consider antitrust restrictions at stage elaboration strategy product promotion. Potential damage arising from ignorance legislation on protection competition may negate income received by using a marketing ploy, sequestering such way turnover-based fine. authors paper, while analyzing modern ploys, example “package” proposals products give practical recommendations for risks management. material herein is primarily intended employees commercial departments economic entities, who are in charge promotion and sales products.